Monday, January 11, 2016

DOES COSMO COVER RESULTS GIVE US HOPE?

November's 50th anniversary issue of Cosmopolitan magazine should have been a blockbuster. After all Christmas ads, 50th anniversary, but they were able to yank a defeat from the jaws of victory.

How? By putting the Jenner/Kardashian family on the cover and calling them America's "First Family." Well, I suppose better than the actual, "First Family," but still.

Anyway, sales tanked. About a 20% drop in sales of the magazine, meaning about 100,000 Americans who typically bought the magazine voted with their dollars and said "NO!"

Gives ya hope, don't it?

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